The Federal Market
How large is the US federal market?
The US federal government buys more than $700 billion in goods and services every year, making it the single largest buyer of commercial goods and services in the world.
Can non-US companies win US Government contracts?
Yes. US federal law permits and often encourages foreign firms to compete, particularly for work performed outside the United States. There is no citizenship requirement for the vast majority of commercial contracts.
Why do most companies never see these opportunities?
The federal market does not advertise or come looking for vendors. It posts opportunities on government websites in a specific format and expects vendors to find them, so firms that are not actively watching never encounter them.
Contract Types
What are the main federal contract types?
Two broad categories: fixed-price and cost-reimbursement. Each allocates cost risk differently between the government and the contractor, which changes how you price and manage the work.
What is a Firm Fixed-Price contract?
You agree to deliver a defined product or service for a set price regardless of your actual costs. Come in under budget and you keep the difference; exceed it and you absorb the loss. FFP carries the most risk and the most profit potential for the contractor.
Who bears the cost risk on a cost-reimbursement contract?
The government, largely. It reimburses allowable costs plus a fee, which lowers contractor risk but adds accounting and compliance obligations. These are used when requirements or costs cannot be defined precisely up front.
How Awards Are Decided
Are federal awards based on relationships or influence?
No. The government must publish its evaluation criteria in the solicitation and is legally bound to evaluate every proposal against those published criteria, in the stated order of importance. It is among the most transparent, rules-governed buying processes anywhere.
What are the core evaluation factors?
Most competitions weigh three: Technical Approach (can you perform this work), Past Performance (have you done comparable work), and Price. The solicitation states how they are weighted.
Where are the evaluation rules published?
In the solicitation itself, before any proposal is accepted. Publishing the criteria in advance is federal law, not a courtesy.
Reading a Solicitation
What is the Uniform Contract Format?
It is the standardized structure most competitive federal solicitations follow, defined in the FAR. Because it is standardized, a solicitation from the State Department follows the same basic architecture as one from the Department of Defense, so once you can read one, you can navigate any of them.
What is the difference between a SOW and a PWS?
A Statement of Work (SOW) is prescriptive: it specifies exactly what tasks to perform and how. A Performance Work Statement (PWS) defines the outcomes required and leaves the method to the contractor. Section C of the solicitation will contain one or the other.
Where do the evaluation rules live in a solicitation?
Sections L and M. Section L tells you how to prepare and format your proposal; Section M states the factors the government will use to evaluate it. Read both before writing anything.
SAM.gov Registration
Do I need to register in SAM.gov to win federal contracts?
Yes. An active SAM.gov registration is mandatory to bid on or receive any federal contract, grant, or assistance. Without it, your offer cannot be accepted.
How long does SAM.gov registration take?
Plan for several weeks. If your entity is based outside the United States, you first obtain an NCAGE code, typically issued through your country's Ministry of Defense or the NATO codification authority. You then obtain a Unique Entity Identifier (UEI) through SAM.gov and submit your legal business details, banking for EFT, NAICS and PSC codes, and your representations and certifications.
How often must I renew my SAM.gov registration?
Annually. An expired registration blocks new awards and modifications and can delay payments on active contracts, so set a reminder 60 days before expiration.
Where do I find opportunities in SAM.gov?
In the Contract Opportunities section. Search by NAICS code, set-aside, agency, or keyword, and save searches with email alerts to catch Sources Sought and pre-solicitation notices early.
Small Business Set-Asides
What is a set-aside?
A contract on which competition is restricted to qualifying small businesses. Because you compete only against other certified small firms rather than the entire industry, set-asides sharply improve your win probability.
What are the main SBA certification programs?
The 8(a) Business Development Program for small disadvantaged businesses, HUBZone for firms in economically distressed areas, and the Women-Owned (WOSB) and Economically Disadvantaged Women-Owned (EDWOSB) programs, among others.
How much federal work is reserved for small business?
The government targets 23 percent of all prime contract dollars to small businesses, which is why set-aside programs are one of the strongest advantages available to a qualifying firm.
Prime vs Subcontractor
What is the difference between a prime and a subcontractor?
The prime holds the direct contract with the government and is legally responsible for all deliverables, compliance, and managing any subcontractors. Subcontractors perform portions of the work under agreement with the prime, not with the government.
When should I pursue prime contracts?
When you can perform at least 50 percent of the work yourself (or meet the applicable limitations on subcontracting), have relevant past performance at similar scope, and have the management infrastructure to oversee subcontractors and interface with the government.
Is priming better than subcontracting?
Neither is inherently better. Many successful companies hold both across their portfolio. Most start as subcontractors to build experience and past performance, then move into prime roles.
The Procurement Cycle
When can a contractor influence a requirement?
Before the solicitation is published, during the government's internal requirements-development phase. Once the solicitation is issued the requirements are fixed, so early intelligence and engagement are where influence is possible.
How long does the federal procurement cycle take?
A significant federal purchase follows a structured, legally defined sequence that can span months and sometimes years, from internal requirement through solicitation, evaluation, and award.
Why does knowing the current phase matter?
The phase tells you what to do next: what intelligence to gather and whether the window to shape the requirement is still open or already closed.
NAICS Codes
What is a NAICS code and why does it matter?
It is the six-digit North American Industry Classification System code that classifies what your business does. It governs your small business size standard, your set-aside eligibility, and how primes and agencies discover you.
Can my small business status change by NAICS code?
Yes. The SBA assigns a different size threshold to each code, so you may qualify as small under one code and exceed the threshold under another. This affects set-aside eligibility on each competition.
How many NAICS codes should I register?
Register every code that genuinely reflects your capabilities. If you have not registered the code a contract is set aside under, you cannot compete for it, so missing codes quietly cost you opportunities.
Past Performance
What counts as federal past performance?
Not a testimonial or reference letter. It is a structured, formal record of your performance on prior contracts, assessed against specific criteria and stored permanently, primarily in CPARS, the Contractor Performance Assessment Reporting System.
Why is past performance so decisive?
The government is often committing millions to a contractor it has never met, relying on documented evidence of prior work. In Best Value competitions, past performance is frequently the deciding factor, sometimes over price.
How do I build past performance with none?
Start as a subcontractor or on smaller contracts to generate assessable CPARS records of comparable scope, then use that documented history to compete for larger prime work.
Why Proposals Lose
What is the most common reason proposals are eliminated?
Non-compliance: missing a page limit, wrong font size, a late submission, or failing to address a required evaluation factor. The government cannot evaluate what you do not provide, and non-compliant proposals are set aside before merit is considered.
Why do first-time proposers lose so often?
Win rates for first-time proposers are typically below 10 percent, not because the work is too hard, but because proposal writing is a distinct discipline with rigid rules and conventions that take time to master.
What is the most common writing mistake?
Writing about your company instead of the government's problem. Evaluators do not want corporate history or generic capabilities; they want to see exactly how you will perform this specific contract at this scope and location.
The Realistic Timeline
How long before a new entrant should expect to win?
Plan in phases: months 1 to 3 for foundation (SAM.gov, UEI, NAICS, capability statement), months 4 to 9 for market research, relationships, and Sources Sought responses, then bidding as you build readiness. Rushing to bid before you understand the process wastes effort.
What should the first three months focus on?
Foundation only: register in SAM.gov, obtain your UEI, identify your primary NAICS codes, build your capability statement, and study target agencies' buying history on FPDS.gov and USASpending.gov.
Should I bid as soon as I am registered?
No. Poorly prepared early proposals waste resources and create a negative first impression. Build understanding and positioning first, then pursue opportunities you are genuinely ready to win.
Choosing What to Bid
Why does choosing the right opportunity matter more than proposal quality?
A credible proposal for a mid-size services contract takes 200 to 400 hours and can consume $20,000 to $40,000 before any revenue. With new-entrant win rates around 10 to 20 percent, consistent winners are the companies that pursue the right opportunities, not simply those that write the best proposals.
What makes an opportunity worth pursuing?
Strong mission alignment with your core capability, past performance of comparable scope and scale, and no significant capability gap that would concern evaluators. If you are stretching to cover work you have never executed, the odds do not favor you.
How much does a single proposal really cost?
Typically 200 to 400 hours of skilled effort at a fully-burdened $50 to $100 per hour, so $20,000 to $40,000 per proposal. Across a realistic win rate, the cost of winning one contract is effectively the cost of five to ten proposals.
Federal vs Commercial
How is a federal buyer different from a commercial buyer?
A commercial buyer wants the best-value solution to a problem. A federal contracting officer must execute a legally compliant procurement that meets defined requirements and can withstand audit, inspector general review, and protest. Compliance and documentation, not relationship, drive the decision.
Why do commercial sales instincts mislead in the federal market?
The federal buying process is so different that experienced commercial sellers often adapt more slowly than novices, because they must first unlearn habits like relationship selling and on-the-fly negotiation that do not apply.
Does relationship selling work with the government?
Not the way it does commercially. Federal buyers need compliance and clean documentation. Relationships can inform market research, but the award is made against published criteria, not rapport.
Getting Registered
What registrations must a contractor have before competing?
At minimum a Unique Entity Identifier (UEI), an active SAM.gov entity registration, and the supporting identifiers and certifications that registration requires. Entities based outside the United States also need an NCAGE code. None are difficult, and all are free.
Are the required registrations expensive?
No. Every required registration is free. Be cautious of third parties that charge to complete SAM.gov registration for you, as the process itself carries no government fee.
What happens if one registration is missing?
A missing or inactive registration can prevent an award regardless of how strong your proposal is. Registration status is a pass or fail gate checked before your proposal is evaluated.